Digital Marketing is a form of Pro marketing which concentrates on using digital channels to communicate with customers to promote your products and services. Digital Channels include Search Engine Marketing (SEM), Social Media Optimization (SEO), Video Search Engine Optimization (VSEO), Blogs, Forums, Online Advertising, Website Optimization, SMS & MMS, Mobile Internet, Radio Advertising, Pod casts, TV Advertising, Product Placement, Interviews and Digital Billboards.

Digital Marketing is cost effective and helps you connect with your customers where they are everyday and it's trackable.  Digital Marketing Tools includes Cloud Computing, Blogging, Crowd Sourcing and Mobile Internet.

There are two ways of Digital Marketing to promote your business: (1) Push Digital Marketing: A Entrepreneur has to push the information about his product and services through digital channels. (2) Pull Digital Marketing: A customer has to be attracted to particular address or website where they can obtain all the required information about the product and services which he wants to buy. Here are the difference between Push and Pull Digital Marketing.

Push Vs. Pull

Push:
  • Detailed Tracking of Consumer Preferences
  • Personalized Messages
  • High Sales Conversion Rates
  • Requires different Technological Platforms
  • Costs More
  • Ads being Blocked
  • Compliance with CAN SPAM Act
  • Opt-in Requirements
Pull:
  • Easy to Implement
  • Low Technological Requirements
  • No Restriction on  the size of file
  • No Opt-in Requirements
  • No Personalization Messages Required
  • No Tracking of Websites Visitors
  • More Marketing Requirements
The best digital marketing strategy is to use both Push and Pull Digital Marketing.

By Stanley Rao
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